Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. iii, doi. 10.1016/S1094-9968(19)30104-5
- Publication type:
- Article
Works matching IS 10949968 AND DT 2019 AND VI 48
Results: 10
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2
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. IFC, doi. 10.1016/S1094-9968(19)30101-X
- Publication type:
- Article
3
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 106, doi. 10.1016/j.intmar.2019.06.002
- By:
- Publication type:
- Article
4
Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 120, doi. 10.1016/j.intmar.2019.05.005
- By:
- Publication type:
- Article
5
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 71, doi. 10.1016/j.intmar.2019.05.004
- By:
- Publication type:
- Article
6
Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 1, doi. 10.1016/j.intmar.2019.05.001
- By:
- Publication type:
- Article
7
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 17, doi. 10.1016/j.intmar.2019.03.003
- By:
- Publication type:
- Article
8
Product Rating Statistics as Consumer Search Aids.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 51, doi. 10.1016/j.intmar.2019.02.003
- By:
- Publication type:
- Article
9
Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 33, doi. 10.1016/j.intmar.2018.12.003
- By:
- Publication type:
- Article
10
Adding Voice to the Omnichannel and How that Affects Brand Trust.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 89, doi. 10.1016/j.intmar.2019.05.002
- By:
- Publication type:
- Article