Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. iii, doi. 10.1016/S1094-9968(19)30085-4
- Publication type:
- Article
Works matching IS 10949968 AND DT 2019 AND VI 47
Results: 15
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Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. IFC, doi. 10.1016/S1094-9968(19)30082-9
- Publication type:
- Article
3
Erratum to '"How to Project Customer Retention" Revisited: The Role of Duration Dependence' [Journal of Interactive Marketing 43 (2018) 1–16].
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 198, doi. 10.1016/j.intmar.2019.07.001
- By:
- Publication type:
- Article
4
The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 129, doi. 10.1016/j.intmar.2019.05.006
- By:
- Publication type:
- Article
5
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 181, doi. 10.1016/j.intmar.2019.05.003
- By:
- Publication type:
- Article
6
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 53, doi. 10.1016/j.intmar.2019.03.004
- By:
- Publication type:
- Article
7
Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 1, doi. 10.1016/j.intmar.2019.02.002
- By:
- Publication type:
- Article
8
The Effect of Cross-Channel Integration on Cost Efficiency.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 68, doi. 10.1016/j.intmar.2019.03.002
- By:
- Publication type:
- Article
9
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 144, doi. 10.1016/j.intmar.2019.02.005
- By:
- Publication type:
- Article
10
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 102, doi. 10.1016/j.intmar.2019.02.004
- By:
- Publication type:
- Article
11
Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 84, doi. 10.1016/j.intmar.2019.02.001
- By:
- Publication type:
- Article
12
The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 115, doi. 10.1016/j.intmar.2019.03.001
- By:
- Publication type:
- Article
13
Consumer Processing of Online Trust Signals: A Neuroimaging Study.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 159, doi. 10.1016/j.intmar.2019.02.006
- By:
- Publication type:
- Article
14
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 35, doi. 10.1016/j.intmar.2018.12.002
- By:
- Publication type:
- Article
15
App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 16, doi. 10.1016/j.intmar.2018.12.001
- By:
- Publication type:
- Article