Works matching IS 10949968 AND DT 2019 AND VI 45

Results: 9

Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 81, doi. 10.1016/j.intmar.2018.11.002

By:

Namkoong, Jae-Eun;
Ro, Joon H.;
Henderson, Marlone D.

Publication type:

Article

Editorial Board.

Published in:: Journal of Interactive Marketing, 2019, v. 45, p. iii, doi. 10.1016/S1094-9968(19)30042-8
Publication type:: Article

Table Of Contents.

Published in:: 2019
Publication type:: Table of Contents

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 62, doi. 10.1016/j.intmar.2018.11.003

By:

Vafainia, Saeid;
Breugelmans, Els;
Bijmolt, Tammo

Publication type:

Article

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 99, doi. 10.1016/j.intmar.2018.09.001

By:

Visentin, Marco;
Pizzi, Gabriele;
Pichierri, Marco

Publication type:

Article

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 42, doi. 10.1016/j.intmar.2018.07.004

By:

Petit, Olivia;
Velasco, Carlos;
Spence, Charles

Publication type:

Article

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 27, doi. 10.1016/j.intmar.2018.07.003

By:

Hollebeek, Linda D.;
Macky, Keith

Publication type:

Article

Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 16, doi. 10.1016/j.intmar.2018.05.003

By:

van Noort, Guda;
van Reijmersdal, Eva A.

Publication type:

Article

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries.

Published in:

Journal of Interactive Marketing, 2019, v. 45, p. 1, doi. 10.1016/j.intmar.2018.05.004

By:

Del Barrio-García, Salvador;
Kamakura, Wagner A.;
Luque-Martínez, Teodoro

Publication type:

Article