Works matching IS 10949968 AND DT 2019 AND VI 45
Results: 9
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. iii, doi. 10.1016/S1094-9968(19)30042-8
- Publication type:
- Article
Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 62, doi. 10.1016/j.intmar.2018.11.003
- By:
- Publication type:
- Article
Table Of Contents.
- Published in:
- 2019
- Publication type:
- Table of Contents
Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 81, doi. 10.1016/j.intmar.2018.11.002
- By:
- Publication type:
- Article
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 99, doi. 10.1016/j.intmar.2018.09.001
- By:
- Publication type:
- Article
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 42, doi. 10.1016/j.intmar.2018.07.004
- By:
- Publication type:
- Article
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 27, doi. 10.1016/j.intmar.2018.07.003
- By:
- Publication type:
- Article
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 1, doi. 10.1016/j.intmar.2018.05.004
- By:
- Publication type:
- Article
Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses.
- Published in:
- Journal of Interactive Marketing, 2019, v. 45, p. 16, doi. 10.1016/j.intmar.2018.05.003
- By:
- Publication type:
- Article