Works matching IS 10949968 AND DT 2018 AND VI 44
Results: 8
A Consumer-based Taxonomy of Digital Customer Engagement Practices.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 102, doi. 10.1016/j.intmar.2018.07.002
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- Publication type:
- Article
I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media.
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- Journal of Interactive Marketing, 2018, v. 44, p. 122, doi. 10.1016/j.intmar.2018.07.001
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- Publication type:
- Article
Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 43, doi. 10.1016/j.intmar.2018.06.001
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- Publication type:
- Article
Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities.
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- Journal of Interactive Marketing, 2018, v. 44, p. 29, doi. 10.1016/j.intmar.2018.05.006
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- Publication type:
- Article
How Online Reviews Become Helpful: A Dynamic Perspective.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 17, doi. 10.1016/j.intmar.2018.05.005
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- Article
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 82, doi. 10.1016/j.intmar.2018.04.004
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- Publication type:
- Article
Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 1, doi. 10.1016/j.intmar.2018.04.003
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- Publication type:
- Article
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery.
- Published in:
- Journal of Interactive Marketing, 2018, v. 44, p. 60, doi. 10.1016/j.intmar.2018.04.002
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- Publication type:
- Article