Works matching IS 10949968 AND DT 2018 AND VI 44

Results: 8

Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 29, doi. 10.1016/j.intmar.2018.05.006

By:

de Almeida, Stefânia Ordovás;
Scaraboto, Daiane;
dos Santos Fleck, João Pedro;
Dalmoro, Marlon

Publication type:

Article

A Consumer-based Taxonomy of Digital Customer Engagement Practices.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 102, doi. 10.1016/j.intmar.2018.07.002

By:

Eigenraam, Anniek W.;
Eelen, Jiska;
van Lin, Arjen;
Verlegh, Peeter W.J.

Publication type:

Article

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 122, doi. 10.1016/j.intmar.2018.07.001

By:

Yim, Mark Yi-Cheon;
Baek, Tae Hyun;
Sauer, Paul L.

Publication type:

Article

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 43, doi. 10.1016/j.intmar.2018.06.001

By:

Shi, Savannah Wei;
Kalyanam, Kirthi

Publication type:

Article

How Online Reviews Become Helpful: A Dynamic Perspective.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 17, doi. 10.1016/j.intmar.2018.05.005

By:

Lu, Shuya;
Wu, Jianan;
Tseng, Shih-Lun (Allen)

Publication type:

Article

The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 82, doi. 10.1016/j.intmar.2018.04.004

By:

Leclercq, Thomas;
Hammedi, Wafa;
Poncin, Ingrid

Publication type:

Article

Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 1, doi. 10.1016/j.intmar.2018.04.003

By:

Cao, Lanlan;
Li, Li

Publication type:

Article

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery.

Published in:

Journal of Interactive Marketing, 2018, v. 44, p. 60, doi. 10.1016/j.intmar.2018.04.002

By:

Bacile, Todd J.;
Wolter, Jeremy S.;
Allen, Alexis M.;
Xu, Pei

Publication type:

Article