Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. iii, doi. 10.1016/S1094-9968(18)30041-0
- Publication type:
- Article
Works matching IS 10949968 AND DT 2018 AND VI 43
Results: 13
1
2
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 17, doi. 10.1016/j.intmar.2018.02.002
- By:
- Publication type:
- Article
3
Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 165, doi. 10.1016/j.intmar.2018.05.001
- By:
- Publication type:
- Article
4
“How to Project Customer Retention” Revisited: The Role of Duration Dependence.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 1, doi. 10.1016/j.intmar.2018.01.002
- By:
- Publication type:
- Article
5
Table Of Contents.
- Published in:
- 2018
- Publication type:
- Table of Contents
6
A Neuropsychological Study on How Consumers Process Risky and Secure E-payments.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 151, doi. 10.1016/j.intmar.2018.03.001
- By:
- Publication type:
- Article
7
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX].
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 98, doi. 10.1016/j.intmar.2018.03.002
- By:
- Publication type:
- Article
8
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 33, doi. 10.1016/j.intmar.2018.01.003
- By:
- Publication type:
- Article
9
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 116, doi. 10.1016/j.intmar.2018.02.001
- By:
- Publication type:
- Article
10
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 83, doi. 10.1016/j.intmar.2018.03.003
- By:
- Publication type:
- Article
11
The Effects of Culture on Consumers' Consumption and Generation of Online Reviews.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 134, doi. 10.1016/j.intmar.2018.05.002
- By:
- Publication type:
- Article
12
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 52, doi. 10.1016/j.intmar.2018.01.001
- By:
- Publication type:
- Article
13
Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging.
- Published in:
- Journal of Interactive Marketing, 2018, v. 43, p. 69, doi. 10.1016/j.intmar.2017.12.002
- By:
- Publication type:
- Article