Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 60, doi. 10.1016/j.intmar.2017.10.001
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2018 AND VI 41
Results: 7
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Positive Effects of Disruptive Advertising on Consumer Preferences.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 1, doi. 10.1016/j.intmar.2017.09.002
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- Publication type:
- Article
3
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 94, doi. 10.1016/j.intmar.2017.09.004
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- Publication type:
- Article
4
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 44, doi. 10.1016/j.intmar.2017.09.005
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- Publication type:
- Article
5
Do Colors Change Realities in Online Shopping?
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 14, doi. 10.1016/j.intmar.2017.08.001
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- Publication type:
- Article
6
Making-the-Product-Happen: A Driver of Crowdfunding Participation.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 81, doi. 10.1016/j.intmar.2017.10.002
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- Publication type:
- Article
7
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 28, doi. 10.1016/j.intmar.2017.09.001
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- Publication type:
- Article