Works matching IS 10949968 AND DT 2017 AND VI 37
Results: 12
Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 133, doi. 10.1016/j.intmar.2016.10.001
- By:
- Publication type:
- Article
Brand Attitudes and Search Engine Queries.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 105, doi. 10.1016/j.intmar.2016.10.002
- By:
- Publication type:
- Article
Inside Front Cover: TOC.
- Published in:
- 2017
- Publication type:
- Table of Contents
Editorial Review Board.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. iii, doi. 10.1016/S1094-9968(17)30006-3
- Publication type:
- Article
Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 117, doi. 10.1016/j.intmar.2016.10.003
- By:
- Publication type:
- Article
Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 32, doi. 10.1016/j.intmar.2016.07.004
- By:
- Publication type:
- Article
Private Sales Clubs: A 21st Century Distribution Channel.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 44, doi. 10.1016/j.intmar.2016.09.001
- By:
- Publication type:
- Article
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 57, doi. 10.1016/j.intmar.2016.08.001
- By:
- Publication type:
- Article
Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 75, doi. 10.1016/j.intmar.2016.06.004
- By:
- Publication type:
- Article
Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 89, doi. 10.1016/j.intmar.2016.06.001
- By:
- Publication type:
- Article
Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 1, doi. 10.1016/j.intmar.2016.06.003
- By:
- Publication type:
- Article
Evaluation Set Size and Purchase: Evidence from a Product Search Engine.
- Published in:
- Journal of Interactive Marketing, 2017, v. 37, p. 16, doi. 10.1016/j.intmar.2016.07.003
- By:
- Publication type:
- Article