Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 134, doi. 10.1016/j.intmar.2016.05.003
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2016 AND VI 36
Results: 12
1
2
Inside Front Cover.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. IFC, doi. 10.1016/S1094-9968(16)30062-7
- Publication type:
- Article
3
The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity.
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- Journal of Interactive Marketing, 2016, v. 36, p. 15, doi. 10.1016/j.intmar.2016.03.006
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- Publication type:
- Article
4
Examining Biased Assimilation of Brand-related Online Reviews.
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- Journal of Interactive Marketing, 2016, v. 36, p. 91, doi. 10.1016/j.intmar.2016.06.002
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- Publication type:
- Article
5
Employees' Company Reputation-related Social Media Competence: Scale Development and Validation.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 46, doi. 10.1016/j.intmar.2016.05.001
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- Publication type:
- Article
6
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. iii, doi. 10.1016/S1094-9968(16)30065-2
- Publication type:
- Article
7
When Online Visibility Deters Social Interaction: The Case of Digital Gifts.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 1, doi. 10.1016/j.intmar.2016.01.004
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- Publication type:
- Article
8
Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 31, doi. 10.1016/j.intmar.2016.04.001
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- Publication type:
- Article
9
The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 77, doi. 10.1016/j.intmar.2016.05.002
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- Publication type:
- Article
10
The Role of Emotions for the Perceived Usefulness in Online Customer Reviews.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 60, doi. 10.1016/j.intmar.2016.05.004
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- Publication type:
- Article
11
Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 121, doi. 10.1016/j.intmar.2016.07.001
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- Publication type:
- Article
12
Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale.
- Published in:
- Journal of Interactive Marketing, 2016, v. 36, p. 107, doi. 10.1016/j.intmar.2016.07.002
- By:
- Publication type:
- Article