Works matching IS 10949968 AND DT 2016 AND VI 35
Results: 8
How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 70, doi. 10.1016/j.intmar.2015.12.004
- By:
- Publication type:
- Article
Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 44, doi. 10.1016/j.intmar.2015.11.002
- By:
- Publication type:
- Article
Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 16, doi. 10.1016/j.intmar.2016.01.002
- By:
- Publication type:
- Article
Editorial Review Board.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. iii, doi. 10.1016/S1094-9968(16)30047-0
- Publication type:
- Article
No Comment?! The Drivers of Reactions to Online Posts in Professional Groups.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 1, doi. 10.1016/j.intmar.2015.12.003
- By:
- Publication type:
- Article
Contents.
- Published in:
- 2016
- Publication type:
- Table of Contents
Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 56, doi. 10.1016/j.intmar.2015.12.002
- By:
- Publication type:
- Article
Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 27, doi. 10.1016/j.intmar.2016.01.001
- By:
- Publication type:
- Article