A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 53, doi. 10.1016/j.intmar.2015.05.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2015 AND VI 32
Results: 7
1
2
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 37, doi. 10.1016/j.intmar.2015.09.005
- By:
- Publication type:
- Article
3
Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 13, doi. 10.1016/j.intmar.2015.09.004
- By:
- Publication type:
- Article
4
Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 26, doi. 10.1016/j.intmar.2015.09.003
- By:
- Publication type:
- Article
5
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. iii, doi. 10.1016/S1094-9968(15)00056-0
- Publication type:
- Article
6
Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 1, doi. 10.1016/j.intmar.2015.07.001
- By:
- Publication type:
- Article
7
Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 70, doi. 10.1016/j.intmar.2015.09.001
- By:
- Publication type:
- Article