Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions.
- Published in:
- Journal of Interactive Marketing, 2015, v. 31, p. 42, doi. 10.1016/j.intmar.2015.05.003
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2015 AND VI 31
Results: 5
1
2
How Managers' Shared Mental Models of Business-Customer Interactions Create Different Sensemaking of Social Media.
- Published in:
- Journal of Interactive Marketing, 2015, v. 31, p. 1, doi. 10.1016/j.intmar.2015.03.001
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- Publication type:
- Article
3
The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior?
- Published in:
- Journal of Interactive Marketing, 2015, v. 31, p. 28, doi. 10.1016/j.intmar.2015.05.004
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- Publication type:
- Article
4
Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience.
- Published in:
- Journal of Interactive Marketing, 2015, v. 31, p. 63, doi. 10.1016/j.intmar.2015.04.001
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- Publication type:
- Article
5
A Meta-analytic Investigation of the Role of Valence in Online Reviews.
- Published in:
- Journal of Interactive Marketing, 2015, v. 31, p. 17, doi. 10.1016/j.intmar.2015.05.001
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- Publication type:
- Article