Managing Customer Acquisition Risk Using Co-operative Databases.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 39, doi. 10.1016/j.intmar.2014.09.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2015 AND VI 29 AND IP 1
Results: 5
1
2
Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 27, doi. 10.1016/j.intmar.2014.09.001
- By:
- Publication type:
- Article
3
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 11, doi. 10.1016/j.intmar.2014.09.003
- By:
- Publication type:
- Article
4
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities.
- Published in:
- Journal of Interactive Marketing, 2015, v. 29, n. 1, p. 1, doi. 10.1016/j.intmar.2014.07.002
- By:
- Publication type:
- Article
5
Some Directions for Research in Interactive Marketing.
- Published in:
- 2015
- By:
- Publication type:
- Editorial