Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns.
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- Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 285, doi. 10.1016/j.intmar.2014.07.001
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- Article
Works matching IS 10949968 AND DT 2014 AND VI 28 AND IP 4
Results: 4
1
2
How Online Consumer Segments Differ in Long-term Marketing Effectiveness.
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- Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 271, doi. 10.1016/j.intmar.2014.05.002
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- Publication type:
- Article
3
Customer Responses to Channel Migration Strategies Toward the E-channel.
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- Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 257, doi. 10.1016/j.intmar.2014.05.001
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- Publication type:
- Article
4
The Sales Velocity Effect on Retailing.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 4, p. 237, doi. 10.1016/j.intmar.2014.05.003
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- Publication type:
- Article