Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 225, doi. 10.1016/j.intmar.2014.03.001
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2014 AND VI 28 AND IP 3
Results: 5
1
2
The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 196, doi. 10.1016/j.intmar.2014.02.003
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- Publication type:
- Article
3
For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 210, doi. 10.1016/j.intmar.2014.02.004
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- Publication type:
- Article
4
No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 184, doi. 10.1016/j.intmar.2014.02.002
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- Publication type:
- Article
5
What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 167, doi. 10.1016/j.intmar.2014.02.001
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- Publication type:
- Article