Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 149, doi. 10.1016/j.intmar.2013.12.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2014 AND VI 28 AND IP 2
Results: 5
1
2
Fostering Consumer-Brand Relationships in Social Media Environments: The Role of Parasocial Interaction.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 134, doi. 10.1016/j.intmar.2013.12.003
- By:
- Publication type:
- Article
3
From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 117, doi. 10.1016/j.intmar.2013.12.001
- By:
- Publication type:
- Article
4
The Shifting Range of Optimal Web Site Complexity.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 101, doi. 10.1016/j.intmar.2013.10.001
- By:
- Publication type:
- Article
5
GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 2, p. 87, doi. 10.1016/j.intmar.2013.09.003
- By:
- Publication type:
- Article