Consumer Decision-making Processes in Mobile Viral Marketing Campaigns.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 43, doi. 10.1016/j.intmar.2013.08.001
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2014 AND VI 28 AND IP 1
Results: 6
1
2
Patterns of Herding and their Occurrence in an Online Setting.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 16, doi. 10.1016/j.intmar.2013.06.005
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- Publication type:
- Article
3
Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations.
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- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 26, doi. 10.1016/j.intmar.2013.06.004
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- Publication type:
- Article
4
Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 1, doi. 10.1016/j.intmar.2013.06.003
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- Publication type:
- Article
5
Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 68, doi. 10.1016/j.intmar.2013.06.002
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- Publication type:
- Article
6
Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 55, doi. 10.1016/j.intmar.2013.06.001
- By:
- Publication type:
- Article