Social Commerce: A Contingency Framework for Assessing Marketing Potential.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 311, doi. 10.1016/j.intmar.2013.09.001
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2013 AND VI 27 AND IP 4
Results: 7
1
2
Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 299, doi. 10.1016/j.intmar.2013.09.006
- By:
- Publication type:
- Article
3
Social Media Metrics — A Framework and Guidelines for Managing Social Media.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 281, doi. 10.1016/j.intmar.2013.09.007
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- Publication type:
- Article
4
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 270, doi. 10.1016/j.intmar.2013.09.008
- By:
- Publication type:
- Article
5
Consumer Power: Evolution in the Digital Age.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 257, doi. 10.1016/j.intmar.2013.09.002
- By:
- Publication type:
- Article
6
Managing Brands in the Social Media Environment.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 242, doi. 10.1016/j.intmar.2013.09.004
- By:
- Publication type:
- Article
7
Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 237, doi. 10.1016/j.intmar.2013.09.005
- By:
- Publication type:
- Article