Works matching IS 10949968 AND DT 2013 AND VI 27 AND IP 4
Results: 7
Social Commerce: A Contingency Framework for Assessing Marketing Potential.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 311, doi. 10.1016/j.intmar.2013.09.001
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- Article
Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 299, doi. 10.1016/j.intmar.2013.09.006
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- Article
Social Media Metrics — A Framework and Guidelines for Managing Social Media.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 281, doi. 10.1016/j.intmar.2013.09.007
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- Article
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 270, doi. 10.1016/j.intmar.2013.09.008
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- Article
Consumer Power: Evolution in the Digital Age.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 257, doi. 10.1016/j.intmar.2013.09.002
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- Article
Managing Brands in the Social Media Environment.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 242, doi. 10.1016/j.intmar.2013.09.004
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- Publication type:
- Article
Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 237, doi. 10.1016/j.intmar.2013.09.005
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- Article