Works matching IS 10949968 AND DT 2013 AND VI 27 AND IP 3
Results: 6
Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products.
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- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 226, doi. 10.1016/j.intmar.2013.04.004
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- Article
Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand.
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- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 209, doi. 10.1016/j.intmar.2013.03.001
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- Article
A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 185, doi. 10.1016/j.intmar.2013.04.003
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- Article
Donor Segmentation: When Summary Statistics Don't Tell the Whole Story.
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- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 172, doi. 10.1016/j.intmar.2013.04.002
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- Publication type:
- Article
Nested Network Effects in Online Free Games with Accessory Selling.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 158, doi. 10.1016/j.intmar.2013.04.001
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- Publication type:
- Article
Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 3, p. 141, doi. 10.1016/j.intmar.2013.05.001
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- Article