Using Internet Behavior to Deliver Relevant Television Commercials.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 130, doi. 10.1016/j.intmar.2012.12.001
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2013 AND VI 27 AND IP 2
Results: 4
1
2
Finding Donors by Relationship Fundraising.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 112, doi. 10.1016/j.intmar.2012.10.002
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- Publication type:
- Article
3
Perceived Ubiquity in Mobile Services.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 98, doi. 10.1016/j.intmar.2012.10.001
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- Publication type:
- Article
4
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 83, doi. 10.1016/j.intmar.2012.10.003
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- Publication type:
- Article