Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 244, doi. 10.1016/j.intmar.2012.04.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2012 AND VI 26 AND IP 4
Results: 6
1
2
I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 235, doi. 10.1016/j.intmar.2012.03.003
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- Publication type:
- Article
3
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 223, doi. 10.1016/j.intmar.2011.11.002
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- Publication type:
- Article
4
We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 209, doi. 10.1016/j.intmar.2012.03.002
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- Publication type:
- Article
5
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 198, doi. 10.1016/j.intmar.2011.11.004
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- Publication type:
- Article
6
Brand Performances in Social Media.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 4, p. 189, doi. 10.1016/j.intmar.2012.04.001
- By:
- Publication type:
- Article