Heterogeneity in the Effects of Online Persuasion.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 176, doi. 10.1016/j.intmar.2012.02.002
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2012 AND VI 26 AND IP 3
Results: 6
1
2
The Impact of Online and Offline Information Sources on Automobile Choice Behavior.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 167, doi. 10.1016/j.intmar.2012.02.001
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- Publication type:
- Article
3
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 155, doi. 10.1016/j.intmar.2011.12.001
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- Publication type:
- Article
4
Return on Quality Improvements in Search Engine Marketing.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 141, doi. 10.1016/j.intmar.2011.11.001
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- Publication type:
- Article
5
Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 131, doi. 10.1016/j.intmar.2011.07.001
- By:
- Publication type:
- Article
6
So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 3, p. 115, doi. 10.1016/j.intmar.2011.10.002
- By:
- Publication type:
- Article