How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 102, doi. 10.1016/j.intmar.2012.01.002
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2012 AND VI 26 AND IP 2
Results: 5
1
2
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry.
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- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 92, doi. 10.1016/j.intmar.2012.01.001
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- Article
3
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing.
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- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 83, doi. 10.1016/j.intmar.2012.01.003
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- Article
4
Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content.
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- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 71, doi. 10.1016/j.intmar.2011.11.003
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- Publication type:
- Article
5
Toward a Deeper Understanding of Social Media.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 69, doi. 10.1016/j.intmar.2012.03.001
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- Publication type:
- Article