On Research Methods in Interactive Marketing.
- Published in:
- 2012
- By:
- Publication type:
- Editorial
Works matching IS 10949968 AND DT 2012 AND VI 26 AND IP 1
Results: 6
1
2
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 43, doi. 10.1016/j.intmar.2011.05.001
- By:
- Publication type:
- Article
3
Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 34, doi. 10.1016/j.intmar.2011.04.005
- By:
- Publication type:
- Article
4
Determinants of Consumer Perceptions toward Mobile Advertising -- A Comparison between Japan and Austria.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 21, doi. 10.1016/j.intmar.2011.07.002
- By:
- Publication type:
- Article
5
"The (Real) World Is Not Enough:" Motivational Drivers and User Behavior in Virtual Worlds.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 4, doi. 10.1016/j.intmar.2011.06.002
- By:
- Publication type:
- Article
6
Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online.
- Published in:
- Journal of Interactive Marketing, 2012, v. 26, n. 1, p. 53, doi. 10.1016/j.intmar.2011.08.001
- By:
- Publication type:
- Article