Works matching IS 10949968 AND DT 2011 AND VI 25 AND IP 4
Results: 5
The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 241, doi. 10.1016/j.intmar.2011.03.002
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- Publication type:
- Article
Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 226, doi. 10.1016/j.intmar.2011.04.003
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- Publication type:
- Article
An Empirical Investigation of Dual Network Effects in Innovation Project Development.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 215, doi. 10.1016/j.intmar.2011.03.001
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- Publication type:
- Article
The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 201, doi. 10.1016/j.intmar.2011.02.002
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- Publication type:
- Article
The Effectiveness of Branded Mobile Phone Apps.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 191, doi. 10.1016/j.intmar.2011.06.001
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- Publication type:
- Article