Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 4, p. 309, doi. 10.1016/j.intmar.2010.02.010
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2010 AND VI 24 AND IP 4
Results: 5
1
2
The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 4, p. 297, doi. 10.1016/j.intmar.2010.07.003
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- Publication type:
- Article
3
An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 4, p. 283, doi. 10.1016/j.intmar.2010.05.001
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- Publication type:
- Article
4
The Effects of Animation and Format on the Perception and Memory of Online Advertising.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 4, p. 269, doi. 10.1016/j.intmar.2010.07.002
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- Publication type:
- Article
5
An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 4, p. 251, doi. 10.1016/j.intmar.2010.07.004
- By:
- Publication type:
- Article