Works matching IS 10949968 AND DT 2010 AND VI 24 AND IP 3
Results: 6
Determinants of Participation and Response Effort in Web Panel Surveys.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 239, doi. 10.1016/j.intmar.2010.04.004
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- Publication type:
- Article
Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 222, doi. 10.1016/j.intmar.2010.04.003
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- Publication type:
- Article
Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 209, doi. 10.1016/j.intmar.2010.01.001
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- Publication type:
- Article
Staying Power of Churn Prediction Models.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 198, doi. 10.1016/j.intmar.2010.04.002
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- Publication type:
- Article
The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 185, doi. 10.1016/j.intmar.2010.04.001
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- Publication type:
- Article
Looking Back and Looking Forward with Interactive Marketing.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 181, doi. 10.1016/j.intmar.2010.04.005
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- Publication type:
- Article