Works matching IS 10949968 AND DT 2010 AND VI 24 AND IP 2
Results: 10
Crafting Integrated Multichannel Retailing Strategies.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 168, doi. 10.1016/j.intmar.2010.02.002
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- Publication type:
- Article
Opportunities for Innovation in the Delivery of Interactive Retail Services.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 155, doi. 10.1016/j.intmar.2010.02.001
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- Publication type:
- Article
Strategic Online and Offline Retail Pricing: A Review and Research Agenda.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 138, doi. 10.1016/j.intmar.2010.02.007
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- Publication type:
- Article
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 121, doi. 10.1016/j.intmar.2010.02.009
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- Publication type:
- Article
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 111, doi. 10.1016/j.intmar.2010.02.006
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- Publication type:
- Article
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 96, doi. 10.1016/j.intmar.2010.02.004
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- Publication type:
- Article
Consumer Behavior in a Multichannel, Multimedia Retailing Environment.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 86, doi. 10.1016/j.intmar.2010.02.005
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- Publication type:
- Article
A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 71, doi. 10.1016/j.intmar.2010.02.008
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- Publication type:
- Article
Brand Equity Management in a Multichannel, Multimedia Retail Environment.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 58, doi. 10.1016/j.intmar.2010.03.001
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- Publication type:
- Article
Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment.
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- Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 55, doi. 10.1016/j.intmar.2010.02.003
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- Publication type:
- Article