Works matching IS 10949968 AND DT 2010 AND VI 24 AND IP 2

Results: 10

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 121, doi. 10.1016/j.intmar.2010.02.009

By:

Verhoef, Peter C.;
Venkatesan, Rajkumar;
McAlister, Leigh;
Malthouse, Edward C.;
Krafft, Manfred;
Ganesan, Shankar

Publication type:

Article

Crafting Integrated Multichannel Retailing Strategies.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 168, doi. 10.1016/j.intmar.2010.02.002

By:

Jie Zhang;
Farris, Paul W.;
Irvin, John W.;
Kushwaha, Tarun;
Steenburgh, Thomas J.;
Weitz, Barton A.

Publication type:

Article

Strategic Online and Offline Retail Pricing: A Review and Research Agenda.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 138, doi. 10.1016/j.intmar.2010.02.007

By:

Grewal, Dhruv;
Janakiraman, Ramkumar;
Kalyanam, Kirthi;
Kannan, P. K.;
Ratchford, Brian;
Song, Reo;
Tolerico, Stephen

Publication type:

Article

Opportunities for Innovation in the Delivery of Interactive Retail Services.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 155, doi. 10.1016/j.intmar.2010.02.001

By:

Berry, Leonard L.;
Bolton, Ruth N.;
Bridges, Cheryl H.;
Meyer, Jeffrey;
Parasuraman, A.;
Seiders, Kathleen

Publication type:

Article

Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 55, doi. 10.1016/j.intmar.2010.02.003

By:

Shankar, Venkatesh;
Yadav, Manjit S.

Publication type:

Article

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 111, doi. 10.1016/j.intmar.2010.02.006

By:

Shankar, Venkatesh;
Venkatesh, Alladi;
Hofacker, Charles;
Naik, Prasad

Publication type:

Article

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 96, doi. 10.1016/j.intmar.2010.02.004

By:

Varadarajan, Rajan;
Srinivasan, Raji;
Vadakkepatt, Gautham Gopal;
Yadav, Manjit S.;
Pavlou, Paul A.;
Krishnamurthy, Sandeep;
Krause, Tom

Publication type:

Article

Consumer Behavior in a Multichannel, Multimedia Retailing Environment.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 86, doi. 10.1016/j.intmar.2010.02.005

By:

Dholakia, Utpal M.;
Kahn, Barbara E.;
Reeves, Randy;
Rindfleisch, Aric;
Stewart, David;
Taylor, Earl

Publication type:

Article

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 71, doi. 10.1016/j.intmar.2010.02.008

By:

Kumar, V.

Publication type:

Article

Brand Equity Management in a Multichannel, Multimedia Retail Environment.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 2, p. 58, doi. 10.1016/j.intmar.2010.03.001

By:

Keller, Kevin Lane

Publication type:

Article