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Works matching IS 10949968 AND DT 2010 AND VI 24 AND IP 1

Results: 5

1

Semi-Supervised Response Modeling.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 1, p. 42, doi. 10.1016/j.intmar.2009.10.004

By:

Lee, Hyoung-joo;
Shin, Hyunjung;
Hwang, Seong-seob;
Cho, Sungzoon;
MacLachlan, Douglas

Publication type:

Article

2

Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 1, p. 1, doi. 10.1016/j.intmar.2009.06.001

By:

Chandrashekaran, Murali;
Grewal, Rajdeep;
Mehta, Rat

Publication type:

Article

3

The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 1, p. 31, doi. 10.1016/j.intmar.2009.10.001

By:

Sicilia, Maria;
Ruiz, Salvador

Publication type:

Article

4

More than Words: On the Importance of Picture-Text Congruence in the Online Environment.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 1, p. 22, doi. 10.1016/j.intmar.2009.10.003

By:

Van Rompay, Thomas J. L.;
De Vries, Peter W.;
Van Venrooij, Xaviera G.

Publication type:

Article

5

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities.

Published in:

Journal of Interactive Marketing, 2010, v. 24, n. 1, p. 14, doi. 10.1016/j.intmar.2009.10.002

By:

Scarpi, Daniele

Publication type:

Article