The Growing Influence of Online Marketing Communications.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 285, doi. 10.1016/j.intmar.2009.07.006
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2009 AND VI 23 AND IP 4
Results: 6
1
2
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 308, doi. 10.1016/j.intmar.2009.07.003
- By:
- Publication type:
- Article
3
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 288, doi. 10.1016/j.intmar.2009.07.005
- By:
- Publication type:
- Article
4
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 321, doi. 10.1016/j.intmar.2009.07.002
- By:
- Publication type:
- Article
5
Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 332, doi. 10.1016/j.intmar.2009.07.001
- By:
- Publication type:
- Article
6
Does Chatter Matter? The Impact of User-Generated Content on Music Sales.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 4, p. 300, doi. 10.1016/j.intmar.2009.07.004
- By:
- Publication type:
- Article