Click Here for Interact Insight: Advances in Clickstream Data Analysis in Marketing.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 35, doi. 10.1016/j.intmar.2008.10.004
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- Article
Works matching IS 10949968 AND DT 2009 AND VI 23 AND IP 1
Results: 10
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Interactivity's Unanticipated Consequences for Marketers and Marketing.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 4, doi. 10.1016/j.intmar.2008.10.001
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- Article
3
Online Pricing: Review and Directions for Research.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 82, doi. 10.1016/j.intmar.2008.11.001
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- Publication type:
- Article
4
Interactive Services: A Framework, Synthesis and Research Directions.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 91, doi. 10.1016/j.intmar.2008.11.002
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- Publication type:
- Article
5
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 70, doi. 10.1016/j.intmar.2008.10.005
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- Article
6
Probability Models for Customer-Base Analysis.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 61, doi. 10.1016/j.intmar.2008.11.003
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- Publication type:
- Article
7
A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 49, doi. 10.1016/j.intmar.2008.10.006
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- Publication type:
- Article
8
A Peek Into the Future of Interactive Marketing.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 1, doi. 10.1016/j.intmar.2008.11.004
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- Publication type:
- Article
9
Flow Online: Lessons Learned and Future Prospects.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 23, doi. 10.1016/j.intmar.2008.10.003
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- Publication type:
- Article
10
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 11, doi. 10.1016/j.intmar.2008.10.002
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- Publication type:
- Article