The effects of reference prices on bidding behavior in interactive pricing mechanisms.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 4, p. 2, doi. 10.1002/dir.20118
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2008 AND VI 22 AND IP 4
Results: 4
1
2
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 4, p. 19, doi. 10.1002/dir.20119
- By:
- Publication type:
- Article
3
Developing a scale to measure the enjoyment of Web experiences.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 4, p. 40, doi. 10.1002/dir.20120
- By:
- Publication type:
- Article
4
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers' risk perceptions, attitudes, and intentions.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 4, p. 58, doi. 10.1002/dir.20121
- By:
- Publication type:
- Article