Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 2, p. 2, doi. 10.1002/dir.20110
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2008 AND VI 22 AND IP 2
Results: 4
1
2
An empirical analysis of inter-acquisition time of free online content.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 2, p. 19, doi. 10.1002/dir.20111
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- Publication type:
- Article
3
Beyond trial: Consumer assimilation of electronic channels.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 2, p. 28, doi. 10.1002/dir.20112
- By:
- Publication type:
- Article
4
Adoption of Virtual Try-on technology for online apparel shopping.
- Published in:
- Journal of Interactive Marketing, 2008, v. 22, n. 2, p. 45, doi. 10.1002/dir.20113
- By:
- Publication type:
- Article