Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 3, p. 55, doi. 10.1002/dir.20085
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2007 AND VI 21 AND IP 3
Results: 5
1
2
Consequences of Web-based service quality: Uncovering a multi-faceted chain of effects.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 3, p. 35, doi. 10.1002/dir.20084
- By:
- Publication type:
- Article
3
Word of mouth communication within online communities: Conceptualizing the online social network.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 3, p. 2, doi. 10.1002/dir.20082
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- Publication type:
- Article
4
Factors affecting consumer use of the Internet for information search.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 3, p. 21, doi. 10.1002/dir.20083
- By:
- Publication type:
- Article
5
Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 3, p. 72, doi. 10.1002/dir.20086
- By:
- Publication type:
- Article