Special thanks.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 5, doi. 10.1002/dir.20081
- Publication type:
- Article
Works matching IS 10949968 AND DT 2007 AND VI 21 AND IP 2
Results: 6
1
2
Customizing customization: A conceptual framework for interactive personalization.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 6, doi. 10.1002/dir.20076
- By:
- Publication type:
- Article
3
Interactions in virtual customer environments: Implications for product support and customer relationship management.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 42, doi. 10.1002/dir.20077
- By:
- Publication type:
- Article
4
Measuring the value of electronic word of mouth and its impact in consumer communities.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 63, doi. 10.1002/dir.20078
- By:
- Publication type:
- Article
5
The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 26, doi. 10.1002/dir.20079
- By:
- Publication type:
- Article
6
The growth of interactions and dialogs in interactive marketing.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 2, p. 2, doi. 10.1002/dir.20080
- By:
- Publication type:
- Article