Nonprice antecedents of consumer preference for cyber and extension brands.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 22, doi. 10.1002/dir.20072
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2007 AND VI 21 AND IP 1
Results: 5
1
2
Thumbnails as online product displays: How consumers process them.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 36, doi. 10.1002/dir.20073
- By:
- Publication type:
- Article
3
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 2, doi. 10.1002/dir.20071
- By:
- Publication type:
- Article
4
How to project customer retention.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 76, doi. 10.1002/dir.20074
- By:
- Publication type:
- Article
5
Giving an “e-human touch” to e-tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent.
- Published in:
- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 60, doi. 10.1002/dir.20075
- By:
- Publication type:
- Article