When customer relationship management meets data mining.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 2, doi. 10.1002/dir.20062
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2006 AND VI 20 AND IP 3/4
Results: 8
1
2
Asymmetric effects of dynamic usage behavior on duration in subscription-based online service.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 5, doi. 10.1002/dir.20063
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- Publication type:
- Article
3
Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 16, doi. 10.1002/dir.20064
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- Publication type:
- Article
4
Dynamic e-targeting using learning spatial choice models.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 30, doi. 10.1002/dir.20065
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- Publication type:
- Article
5
A dynamic segmentation approach for targeting and customizing direct marketing campaigns.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 43, doi. 10.1002/dir.20066
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- Publication type:
- Article
6
Price customization using price thresholds estimated from scanner panel data.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 58, doi. 10.1002/dir.20067
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- Publication type:
- Article
7
Retailer promotion planning: Improving forecast accuracy and interpretability.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 71, doi. 10.1002/dir.20068
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- Publication type:
- Article
8
“Adaptive” learning and “proactive” customer relationship management.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 82, doi. 10.1002/dir.20069
- By:
- Publication type:
- Article