Building bridges for personalization: A process model for marketing.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 5, doi. 10.1002/dir.20052
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2006 AND VI 20 AND IP 1
Results: 6
1
2
Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 21, doi. 10.1002/dir.20053
- By:
- Publication type:
- Article
3
A field experiment to assess the interruption effect of pop-up promotions.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 34, doi. 10.1002/dir.20054
- By:
- Publication type:
- Article
4
Pleasure or utility? Time planning style and Web usage behaviors.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 45, doi. 10.1002/dir.20055
- By:
- Publication type:
- Article
5
Customer development and retention on a Web-banking site.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 58, doi. 10.1002/dir.20056
- By:
- Publication type:
- Article
6
Moving interactive marketing forward.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 1, p. 2, doi. 10.1002/dir.20057
- By:
- Publication type:
- Article