Special thanks.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 4, doi. 10.1002/dir.20039
- Publication type:
- Article
Works matching IS 10949968 AND DT 2005 AND VI 19 AND IP 2
Results: 8
1
2
Opportunities and challenges in multichannel marketing: An introduction to the special issue.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 5, doi. 10.1002/dir.20037
- By:
- Publication type:
- Article
3
Interactive marketing goes multichannel.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 2, doi. 10.1002/dir.20038
- By:
- Publication type:
- Article
4
Consumers in a multichannel environment: Product utility, process utility, and channel choice.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 12, doi. 10.1002/dir.20032
- By:
- Publication type:
- Article
5
The effect of acquisition channels on customer loyalty and cross-buying.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 31, doi. 10.1002/dir.20033
- By:
- Publication type:
- Article
6
Multichannel retailing: A case study of early experiences.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 63, doi. 10.1002/dir.20035
- By:
- Publication type:
- Article
7
Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 44, doi. 10.1002/dir.20034
- By:
- Publication type:
- Article
8
Free riding and customer retention across retailers' channels.
- Published in:
- Journal of Interactive Marketing, 2005, v. 19, n. 2, p. 75, doi. 10.1002/dir.20036
- By:
- Publication type:
- Article