Works matching IS 10949968 AND DT 2005 AND VI 19 AND IP 1


Results: 5
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    CAN WE PERDICT CUSTOMER LIFETIME VALUE?

    Published in:
    Journal of Interactive Marketing, 2005, v. 19, n. 1, p. 2, doi. 10.1002/dir.20027
    By:
    • Malthouse, Edward C.;
    • Blattberg, Robert C.
    Publication type:
    Article
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