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Works matching IS 10949968 AND DT 2003 AND VI 17 AND IP 3

Results: 6

1

AN EXPERIMENTAL STUDY OF THE ROLE OF BRAND STRENGTH IN THE RELATIONSHIP BETWEEN THE MEDIUM OF COMMUNICATION AND PERCEIVED CREDIBILITY OF THE MESSAGE.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 75, doi. 10.1002/dir.10061

By:

Marshall, Roger;
WoonBong, Na

Publication type:

Article

2

INTERNET CUSTOMER ACQUISITION STRATEGY AT BANKINTER.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 62

By:

Martínez-Jerez, F. Asís;
Narayanan, V.G.;
Brem, Lisa

Publication type:

Article

3

CONSUMER SEARCH FOR INFORMATION IN THE DIGITAL AGE: AN EMPIRICAL STUDY OF PREPURCHASE SEARCH FOR AUTOMOBILES.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 29, doi. 10.1002/dir.10058

By:

Klein, Lisa R.;
Ford, Gary T.

Publication type:

Article

4

SHOULD A COMPANY HAVE MESSAGE BOARDS ON ITS WEB SITES?

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 50, doi. 10.1002/dir.10059

By:

Jyh-Shen Chiou;
Cheng, Cathy

Publication type:

Article

5

DETERMINING THE APPROPRIATE AMOUNT OF DATA FOR CLASSIFYING CONSUMERS FOR DIRECT MARKETING PURPOSES.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 5, doi. 10.1002/dir.10057

By:

Heilman, Carrie M.;
Kaefer, Frederick;
Ramenofsky, Samuel D.

Publication type:

Article

6

THE PRACTITIONER'S BOTTOM LINE.

Published in:

Journal of Interactive Marketing, 2003, v. 17, n. 3, p. 2, doi. 10.1002/dir.10062

By:

Shepard, David

Publication type:

Article