THE PRACTITIONER'S BOTTOM LINE.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 2, doi. 10.1002/dir.10056
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2003 AND VI 17 AND IP 2
Results: 6
1
2
A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 5, doi. 10.1002/dir.10051
- By:
- Publication type:
- Article
3
A CONTENT ANALYSIS OF MASS MEDIA STORIES SURROUNDING THE CONSUMER PRIVACY ISSUE 1990-2001.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 52, doi. 10.1002/dir.10054
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- Publication type:
- Article
4
WHAT CONSUMERS KNOW AND WHAT THEY DO: AN INVESTIGATION OF CONSUMER KNOWLEDGE, AWARENESS, AND USE OF PRIVACY PROTECTION STRATEGIES.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 34, doi. 10.1002/dir.10053
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- Publication type:
- Article
5
ADVERTISED REFERENCE PRICES IN AN INTERNET ENVIRONMENT: EFFECTS ON CONSUMER PRICE PERCEPTIONS AND CHANNEL SEARCH INTENTIONS.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 20, doi. 10.1002/dir.10052
- By:
- Publication type:
- Article
6
WINDOWS INTO THE FUTURE: HOW LESSONS FROM HOLLYWOOD WILL SHAPE THE MUSIC INDUSTRY.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 2, p. 70, doi. 10.1002/dir.10055
- By:
- Publication type:
- Article