BANNER ADVERTISING: MEASURING EFFECTIVENESS AND OPTIMIZING PLACEMENT.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 60, doi. 10.1002/dir.1011
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2001 AND VI 15 AND IP 2
Results: 5
1
2
RE-WEAVING THE WEB: INTEGRATING PRINT AND ONLINE COMMUNICATIONS.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 47, doi. 10.1002/dir.1010
- By:
- Publication type:
- Article
3
EFFECTS OF IMAGERY COPY AND PRODUCT SAMPLES ON RESPONSES TOWARD THE PRODUCT.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 36, doi. 10.1002/dir.1009
- By:
- Publication type:
- Article
4
ROLE STRESS IN CALL CENTERS: ITS EFFECTS ON EMPLOYEE PERFORMANCE AND SATISFACTION.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 23, doi. 10.1002/dir.1008
- By:
- Publication type:
- Article
5
PREDICTIVE MODELING USING SEGMENTATION.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 2, p. 2, doi. 10.1002/dir.1007
- By:
- Publication type:
- Article