Works matching IS 10949968 AND DT 1998 AND VI 12 AND IP 1

Results: 8

    • E*TRADE SECURITIES, INC.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 72
      By:
      • Glew, Chuck;
      • Lotke, Mark;
      • Palumbo, Mario;
      • Schwartz, Marc;
      • Lal, Rajiv
      Publication type:
      Article

    • ABOUT THE NATURE AND FUTURE OF INTERACTIVE MARKETING.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 63, doi. 10.1002/(SICI)1520-6653(199824)12:1<63::AID-DIR8>3.0.CO;2-C
      By:
      • Haeckel, Stephen H.
      Publication type:
      Article

    • BUILDING A LONGITUDINAL CONTACT STRATEGY.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 56, doi. 10.1002/(SICI)1520-6653(199824)12:1<56::AID-DIR7>3.0.CO;2-7
      By:
      • Kestnbaum, Robert D.;
      • Kestnbaum, Kate T.;
      • Ames, Pamela W.
      Publication type:
      Article

    • INTERACTIVITY AND MARKETING PARADIGM SHIFTS.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 54, doi. 10.1002/(SICI)1520-6653(199824)12:1<54::AID-DIR6>3.0.CO;2-G
      By:
      • Webster, Frederick E.
      Publication type:
      Article

    • ORGANIZING FOR INTERACTIVITY.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 47, doi. 10.1002/(SICI)1520-6653(199824)12:1<47::AID-DIR5>3.0.CO;2-B
      By:
      • Day, George S.
      Publication type:
      Article

    • ORGANIZING TODAY FOR THE DIGITAL MARKETING OF TOMORROW.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 31, doi. 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X
      By:
      • Parsons, Andrew;
      • Zeisser, Micheal;
      • Waitman, Robert
      Publication type:
      Article

    • CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 17, doi. 10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K
      By:
      • Berger, Paul D.;
      • Nasr, Nada I.
      Publication type:
      Article

    • INTERACTIVE MARKETING AND THE MEGANET: NETWORKS OF NETWORKS.

      Published in:
      Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 5, doi. 10.1002/(SICI)1520-6653(199824)12:1<5::AID-DIR2>3.0.CO;2-D
      By:
      • Lacobucci, Dawn
      Publication type:
      Article