Works matching IS 10946705 AND DT 2010 AND VI 13 AND IP 3

Results: 8

Consumer Cocreation in New Product Development.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 283, doi. 10.1177/1094670510375604

By:

Hoyer, Wayne D.;
Chandy, Rajesh;
Dorotic, Matilda;
Krafft, Manfred;
Singh, Siddharth S.

Publication type:

Article

Analytics for Customer Engagement.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 341, doi. 10.1177/1094670510375603

By:

Bijmolt, Tammo H. A.;
Leeflang, Peter S. H.;
Block, Frank;
Eisenbeiss, Maik;
Hardie, Bruce G. S.;
Lemmens, Aurélie;
Saffert, Peter

Publication type:

Article

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 297, doi. 10.1177/1094670510375602

By:

Kumar, V.;
Aksoy, Lerzan;
Donkers, Bas;
Venkatesan, Rajkumar;
Wiesel, Thorsten;
Tillmanns, Sebastian

Publication type:

Article

Managing Marketing Channel Multiplicity.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 331, doi. 10.1177/1094670510375601

By:

Van Bruggen, Gerrit H.;
Antia, Kersi D.;
Jap, Sandy D.;
Reinartz, Werner J.;
Pallas, Florian

Publication type:

Article

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 267, doi. 10.1177/1094670510375600

By:

Libai, Barak;
Bolton, Ruth;
Bügel, Marnix S.;
de Ruyter, Ko;
Götz, Oliver;
Risselada, Hans;
Stephen, Andrew T.

Publication type:

Article

Customer Engagement Behavior: Theoretical Foundations and Research Directions.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 253, doi. 10.1177/1094670510375599

By:

van Doorn, Jenny;
Lemon, Katherine N.;
Mittal, Vikas;
Nass, Stephan;
Pick, Doreén;
Pirner, Peter;
Verhoef, Peter C.

Publication type:

Article

Customer Engagement as a New Perspective in Customer Management.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 247, doi. 10.1177/1094670510375461

By:

Verhoef, Peter C.;
Reinartz, Werner J.;
Krafft, Manfred

Publication type:

Article

The Impact of New Media on Customer Relationships.

Published in:

Journal of Service Research, 2010, v. 13, n. 3, p. 311, doi. 10.1177/1094670510375460

By:

Hennig-Thurau, Thorsten;
Malthouse, Edward C.;
Friege, Christian;
Gensler, Sonja;
Lobschat, Lara;
Rangaswamy, Arvind;
Skiera, Bernd

Publication type:

Article