Works matching IS 10946705 AND DT 2006 AND VI 9 AND IP 2

Results: 9

Issues and Perspectives in Global Customer Relationship Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 195, doi. 10.1177/1094670506293574

By:

Ramaseshan, B.;
Bejou, David;
Jain, Subhash C.;
Mason, Charlotte;
Pancras, Joseph

Publication type:

Article

CRM Implementation: Effectiveness Issues and Insights.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 184, doi. 10.1177/1094670506293573

By:

Bohling, Timothy;
Bowman, Douglas;
Lavalle, Steve;
Mittal, Vikas;
Narayandas, Das;
Ramani, Girish;
Varadarajan, Rajan

Publication type:

Article

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 168, doi. 10.1177/1094670506293731

By:

Zeithaml, Valarie A.;
Bolton, Ruth N.;
Deighton, John;
Keiningham, Timothy L.;
Lemon, Katherine N.;
Petersen, J. Andrew

Publication type:

Article

From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 156, doi. 10.1177/1094670506293569

By:

Berger, Paul D.;
Eechambadi, Naras;
George, Morris;
Lehmann, Donald R.;
Rizley, Ross;
Venkatesan, Rajkumar

Publication type:

Article

Modeling Customer Lifetime Value.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 139, doi. 10.1177/1094670506293810

By:

Gupta, Sunil;
Hanssens, Dominique;
Hardie, Bruce;
Kahn, Wiliam;
Kumar, V.;
Lin, Nathaniel;
Sriram, Nalini Ravishanker S.

Publication type:

Article

Linking Brand Equity to Customer Equity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 125, doi. 10.1177/1094670506293563

By:

Leone, Robert P.;
Rao, Vithala R.;
Keller, Kevin Lane;
Luo, Anita Man;
McAlister, Leigh;
Srivastava, Rajendra

Publication type:

Article

The Path to Customer Centricity.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 113, doi. 10.1177/1094670506294666

By:

Shah, Denish;
Rust, Roland T.;
Parasuraman, A.;
Staelin, Richard;
Day, George S.

Publication type:

Article

Challenges and Opportunities in Multichannel Customer Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559

By:

Neslin, Scott A.;
Grewal, Dhruv;
Leghorn, Robert;
Shankar, Venkatesh;
Teerling, Marije L.;
Thomas, Jacquelyn S.;
Verhoef, Peter C.

Publication type:

Article

Managing Customers for Value: An Overview and Research Agenda.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 87, doi. 10.1177/1094670506293558

By:

Kumar, V.;
Lemon, Katherine N.;
Parasuraman, A.

Publication type:

Article