Amplifying Off-Site Purchases with On-Site Retail Media Advertising.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 329, doi. 10.1177/10949968241246257
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- Publication type:
- Article
Works matching IS 1094-9968 AND VI 59 AND IP 4 AND DT 2024
Results: 6
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Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 385, doi. 10.1177/10949968241240453
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- Publication type:
- Article
3
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 347, doi. 10.1177/10949968241239285
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- Publication type:
- Article
4
An Intervention for Increasing Intention to Post Online Customer Reviews.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 400, doi. 10.1177/10949968241228198
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- Publication type:
- Article
5
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 415, doi. 10.1177/10949968241227923
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- Publication type:
- Article
6
The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 4, p. 367, doi. 10.1177/10949968231223111
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- Publication type:
- Article