Found: 8

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  • INTERACTIVITY AND MARKETING PARADIGM SHIFTS.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 54, doi. 10.1002/(SICI)1520-6653(199824)12:1<54::AID-DIR6>3.0.CO;2-G
    By:
    • Webster, Frederick E.
    Publication type:
    Article

  • ORGANIZING TODAY FOR THE DIGITAL MARKETING OF TOMORROW.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 31, doi. 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X
    By:
    • Parsons, Andrew;
    • Zeisser, Micheal;
    • Waitman, Robert
    Publication type:
    Article

  • CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 17, doi. 10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K
    By:
    • Berger, Paul D.;
    • Nasr, Nada I.
    Publication type:
    Article

  • ORGANIZING FOR INTERACTIVITY.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 47, doi. 10.1002/(SICI)1520-6653(199824)12:1<47::AID-DIR5>3.0.CO;2-B
    By:
    • Day, George S.
    Publication type:
    Article

  • E*TRADE SECURITIES, INC.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 72
    By:
    • Glew, Chuck;
    • Lotke, Mark;
    • Palumbo, Mario;
    • Schwartz, Marc;
    • Lal, Rajiv
    Publication type:
    Article

  • ABOUT THE NATURE AND FUTURE OF INTERACTIVE MARKETING.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 63, doi. 10.1002/(SICI)1520-6653(199824)12:1<63::AID-DIR8>3.0.CO;2-C
    By:
    • Haeckel, Stephen H.
    Publication type:
    Article

  • BUILDING A LONGITUDINAL CONTACT STRATEGY.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 56, doi. 10.1002/(SICI)1520-6653(199824)12:1<56::AID-DIR7>3.0.CO;2-7
    By:
    • Kestnbaum, Robert D.;
    • Kestnbaum, Kate T.;
    • Ames, Pamela W.
    Publication type:
    Article

  • INTERACTIVE MARKETING AND THE MEGANET: NETWORKS OF NETWORKS.

    Published in:
    Journal of Interactive Marketing, 1998, v. 12, n. 1, p. 5, doi. 10.1002/(SICI)1520-6653(199824)12:1<5::AID-DIR2>3.0.CO;2-D
    By:
    • Lacobucci, Dawn
    Publication type:
    Article