Marketing strategies in family firms.
- Published in:
- Journal of Small Business Strategy, 2021, v. 31, n. 2, p. 1
- By:
- Publication type:
- Article
Works matching IS 10818510 AND DT 2021 AND VI 31 AND IP 2
Results: 6
1
2
Inter-firm marketing collaboration in family businesses: The role of risk aversion.
- Published in:
- Journal of Small Business Strategy, 2021, v. 31, n. 2, p. 53
- By:
- Publication type:
- Article
3
Evaluation of the online presence of family firms: A comparative analysis between Ibero-America and the US.
- Published in:
- Journal of Small Business Strategy, 2021, v. 31, n. 2, p. 36
- By:
- Publication type:
- Article
4
Customer perceptions about family firms and their effects on customer behaviors.
- Published in:
- Journal of Small Business Strategy, 2021, v. 31, n. 2, p. 19
- By:
- Publication type:
- Article
5
Personalized service and brand equity in family business: A dyadic investigation.
- Published in:
- Journal of Small Business Strategy, 2021, v. 31, n. 2, p. 62
- By:
- Publication type:
- Article
6
Reputation and identity in family firms: Current state and gaps for future research.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review