MARKETING STRATEGY AND SMALL BUSINESS OWNERS DECISIONS TO KEEP/CHANGE THEIR COMPANY NAME.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 127
- By:
- Publication type:
- Article
Works matching IS 10711988 AND DT 1998 AND VI 8 AND IP 2
Results: 12
1
2
AN EMPIRICAL INVESTIGATION OF INTRACULTURAL DIFFERENCES IN CONSUMER PREFERENCES AND EXPECTATIONS: NAVAJO INDIAN AND CAUCASIAN CONSUMERS.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 115
- By:
- Publication type:
- Article
3
AFFECT AND THE INHIBITION OF COMPETING BRANDS.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 103
- By:
- Publication type:
- Article
4
ASSESSING THE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER RETENTION.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 95
- By:
- Publication type:
- Article
5
A COMPARISON OF BUYER TRUST IN GOODS AND SERVICES SALESPEOPLE.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 78
- By:
- Publication type:
- Article
6
PRODUCT CLASS EFFECTS ON BRAND LOYALTY.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 66
- By:
- Publication type:
- Article
7
THE IMPACT OF RETIREMENT, OCCUPATION, AND ACTIVITY ON THE COGNITIVE PROCESSES OF THE ELDERLY.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 52
- By:
- Publication type:
- Article
8
PLANT TOURS AS A CUSTOMER CONTACT TOOL: AN INTEGRATED MARKETING COMMUNICATIONS FRAMEWORK.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 44
- By:
- Publication type:
- Article
9
DIRECT MARKETING SOLICITATIONS: DO THEY GENERATE SALES OR CONSUMER ANNOYANCE?
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 34
- By:
- Publication type:
- Article
10
DO GENDER AND AGE REALLY MATTER IN DIRECT SELLING? AN EXPLORATORY INVESTIGATION.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 22
- By:
- Publication type:
- Article
11
THE EFFECT OF GENDER AND SELECTED PERSONALITY TRAITS ON OBJECTIVE AND SUBJECTIVE MEASURES OF SALES PERFORMANCE.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 7
- By:
- Publication type:
- Article
12
SERVICE QUALITY AND REPEAT USAGE: A CASE OF RISING EXPECTATIONS.
- Published in:
- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 1
- By:
- Publication type:
- Article