THE CREDIBILITY OF USING STUDENTS AS SURROGATES IN EMPIRICAL RESEARCH: A NEW PERSPECTIVE ON AN OLD ISSUE.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 106
- By:
- Publication type:
- Article
Works matching IS 10711988 AND DT 1997 AND VI 7 AND IP 2
Results: 10
1
2
MARKETING ENHANCEMENT OF MANAGEMENT CONCEPTS.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 98
- By:
- Publication type:
- Article
3
CONFLICT MANAGEMENT INTERVENTIONS DURING A SERVICE-ORIENTED TQM PROGRAM.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 80
- By:
- Publication type:
- Article
4
PROMOTIONAL SERVICES FOR AMERICAN EXPORTS: ORIGINS, EVOLUTION, AND MARKETING PROBLEMS OF A GOVERNMENT AGENCY.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 70
- By:
- Publication type:
- Article
5
UNEXERCISED CHANNEL POWER RELATED TO THE COSTS OF USING DIFFERENT TYPES OF POWER SOURCES.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 56
- By:
- Publication type:
- Article
6
PRODUCT ELIMINATION DECISIONS: A COMPARISON OF CONSUMER AND INDUSTRIAL PRODUCTS.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 44
- By:
- Publication type:
- Article
7
THE CUSTOMER VALUE/MISSION (CV/M) MATRIX AND AN APPLICATION PROCESS FOR ALL PORTFOLIO PLANNING.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 34
- By:
- Publication type:
- Article
8
THE EFFECTIVE USE OF ENDORSEMENTS IN ADVERTISING: THE RELATIONSHIP BETWEEN "MATCH-UP" AND INVOLVEMENT.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 23
- By:
- Publication type:
- Article
9
A RETAILER'S INTERNATIONAL INVOLVEMENT: CONCEPTUALIZATION OF ITS DETERMINANTS.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 14
- By:
- Publication type:
- Article
10
ENVIRONMENTAL ACTIVITIES RELATED TO SOCIAL RESPONSIBILITY AND ETHICAL CLIMATE.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 1
- By:
- Publication type:
- Article