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ENVIRONMENTAL ACTIVITIES RELATED TO SOCIAL RESPONSIBILITY AND ETHICAL CLIMATE.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 1
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- Article
A RETAILER'S INTERNATIONAL INVOLVEMENT: CONCEPTUALIZATION OF ITS DETERMINANTS.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 14
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- Article
THE EFFECTIVE USE OF ENDORSEMENTS IN ADVERTISING: THE RELATIONSHIP BETWEEN "MATCH-UP" AND INVOLVEMENT.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 23
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- Article
THE CUSTOMER VALUE/MISSION (CV/M) MATRIX AND AN APPLICATION PROCESS FOR ALL PORTFOLIO PLANNING.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 34
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- Article
PRODUCT ELIMINATION DECISIONS: A COMPARISON OF CONSUMER AND INDUSTRIAL PRODUCTS.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 44
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- Article
UNEXERCISED CHANNEL POWER RELATED TO THE COSTS OF USING DIFFERENT TYPES OF POWER SOURCES.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 56
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- Article
PROMOTIONAL SERVICES FOR AMERICAN EXPORTS: ORIGINS, EVOLUTION, AND MARKETING PROBLEMS OF A GOVERNMENT AGENCY.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 70
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- Article
CONFLICT MANAGEMENT INTERVENTIONS DURING A SERVICE-ORIENTED TQM PROGRAM.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 80
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- Article
MARKETING ENHANCEMENT OF MANAGEMENT CONCEPTS.
- Published in:
- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 98
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- Article
THE CREDIBILITY OF USING STUDENTS AS SURROGATES IN EMPIRICAL RESEARCH: A NEW PERSPECTIVE ON AN OLD ISSUE.
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- Journal of Marketing Management (10711988), 1997, v. 7, n. 2, p. 106
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- Article